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Damn Girl! has what the brand is calling an "infinity" brush, which is made of bristles to "lift, curl and hug the lashes." The formula is not waterproof, but it promises 24-hour wear. The waxes used in the formula claim to melt into each other, so that the mascara doesn't clump when reapplied. These waxes are probably also responsible for the lifted, light-as-air effect.