These Are the 11 Very Best New Makeup Products of July

"I've had a long-term love affair with Tarte eye shadows. Each one I try is pigmented, easy to blend, and has a distinct scent of vanilla. The Tarte Unleashed Eyeshadow Palette ($30) is no different, and includes a selection of neutral and wearable brighter shades that I've been enjoying experimenting with. Plus, the palette features a holographic cover that says, "young, wild, and cruelty-free," celebrating the brand's commitment to animals. And if that wasn't enough, the palette also comes with a travel-size Big Ego mascara." – Sarah Siegel, assistant editor, Beauty

"I know very few lipsticks that manage to simultaneously provide pigment and staying power, but that's where the Sephora Collection Cream Lip Shine ($14) steps in. One swipe imparted the boldest mauve color; two swipes lasted through an entire Ariana Grande concert — where, yes, sweat and screaming happened." — Kelsey Castañon, senior beauty editor

"I'm a big fan of the Bare With Me Jelly Primer by NYX from a few months ago, so when I heard they were coming out with another primer in the line, I knew I wanted to get my hands on it. The lightweight formula of the Bare With Me Cannabis Sativa Seed Oil Radiant Perfecting Primer ($15) is a nice alternative if jelly-primers aren't really your jam, because of its silky, balm-like formula. It contains soothing cannabis sativa oil that blurs out blemishes in a snap, feels velvety once applied, and actually brings out radiance in the skin. Needless to say, it's totally becoming my go-to when I'm looking to create more a more minimalist, barely-there Summer beat." – Alanna Kilkeary, assistant editor, Makeup.com

"As a non-regular foundation wearer (I don't like the feeling of it on my skin all day), I'm a pretty harsh critic. In order for me to like a formula, it has to feel weightless, look natural, and have just the right amount of light-medium (but buildable) coverage. Benefit's new Hello Happy Flawless Brightening Foundation ($30) does all of that — plus it brightens the skin and lasts for 12 hours. I wore this all day and completely forgot it was on my face. It gave me the perfect natural glow, too." – Carrie Carrollo, assistant native editor and content strategist, Beauty

"I have a big trip to Japan coming up this month and have been on a hunt for the perfect eye shadow palette to bring with me. It had to be compact enough for travel, contain a mix of matte and shimmery shades and have mainly neutral colors. The 10-pan Laura Mercier Signature Eye Palette ($70, available this month at Nordstrom) checks each of those boxes and then some. The range of shadows (there's everything from a light pink to deep burgundy) will make creating two weeks' worth of eye looks a cinch, and it even has an inky black color that'll eliminate the need for my usual liner. Plus, it comes with a dual-ended brush for both tightlining and blending, so just maybe I can get away with only packing 11 makeup brushes instead of the 15 I was planning on (I'm exaggerating, but only slightly)." — Lindsey Unterberger, content director, Makeup.com and Skincare.com

"The irritating-feeling of plumping lip products has always caused me to avoid using them. Luckily, the Buxom Full Force Plumping Lipstick ($19) gives me all of the volume – without that distracting stinging sensation. The pigmented formula applies opaquely on your lips in one single swipe, making it one of my go-to choices for bold colors." – SS

"My ordinary go-to concealer was significantly more expensive than the Covergirl Trublend Undercover Concealer ($9), so when this one out performed it, I was pleasantly surprised. The large doe-foot applicator makes it easy to apply underneath my eyes quickly, and the creamy full-coverage formula melts into my skin and disappears – while covering every blemish completely." – SS

"The Giorgio Armani Eye Tint Liquid Eyeshadow ($28) is a cult classic, and it's now available in even more shades and in new packaging with an easier-to-use wand. It's super silky, long lasting, and basically foolproof to apply. I love the color Halo for a natural look that's something but also nothing." – Dawn Davis, senior native editorial director

"This is a painfully cheesy pun to make here, but damn, this mascara is good. Even just looking at the wand — the Too Faced Damn Girl! 24-Hour Mascara ($25) has the same hourglass shape as its Better Than Sex counterpart, but bigger — you can tell it's here to make an impact. Not only did it give my lashes major volume, it also stayed put through a night of torrential downpour. And so, I repeat: damn." — KC

"Unpopular opinion, but blush would be one of "desert island" beauty products — specifically cream and gel formulas. Something about them just blends and wears better, and also looks more natural. While I've tried a lot of different options, this Paul and Joe Gel Blush ($27) might be my favorite ever. It has such a unique texture and feel (it's kind of cool and "wet," in the best way), and goes on my cheeks so beautifully. Sometimes I find these types of formulas can be difficult to pick up on a brush, but that's not an issue here at all. I've been wearing it every day." – CC

"Everything about the Physicians Formula Rosé All Day Petal Glow ($16) is beautiful — from its micro-fine shimmer, which leave a reflective glow on my cheek, brow, and collar bones, to the rose etched into its face. I opt for the Petal Pink shade, which compliments my tan skin, and place it at the very front of the makeup display on my vanity once I'm done using it." — Jesa Calaor, assistant editor, Beauty

"When I swatched the Gilded Rouge Eyeshadow Palette ($20) I was shocked by how pigmented the shadows are! The combination of metallic, matte, and shimmery shade options allow you to play with an infinite number of eye looks — all equally stunning. The texture is buttery and smooth with no pigment fallout, too." – Jessica Harrington, assistant editor, Makeup.com and Skincare.com

"Every lipstick shade in the new Charlotte Tilbury Hot Lips Lipstick ($34) collection is so gorgeous, it's hard picking a favorite. The new colors, ranging from nudes to pinks and deep reds, are available in a matte or satin finish and inspired by celebrity women (there's even one named for J.K. Rowling)! Super Cindy, a muted nude matte hue, glides on so creamily and smoothly, it barely feels like you're wearing anything at all." — JH