The 10 Hottest August Makeup Launches Are Finally Here

"I find that clean beauty brands can be hit or miss when it comes to makeup, but I'm always happy with Ilia — from the color payoff to the packaging, I routinely love what it comes up with. Ilia The Necessary Eyeshadow Palette in Cool Nude ($38) is my latest favorite. There are six neutral shadows, four of which have pretty mauve undertones that complement my skin and eye color. And I know I'll use all of these shades, which is especially unique (read: never happens) for a palette." — Dawn Davis, senior editorial director