The Results Are In: This Is the Best New Beauty Brand of 2019 — Plus 5 Runner-Ups

Showing hair in a women's shaving advertisement? Shockingly revolutionary. Billie designs stylish, colorful razors we actually want in our showers, and for the first time addresses that women grow hair places other than their heads. Even cooler, the brand donates its original photography to Unsplash, a stock image site media companies source from, so people can download them for free — meaning more and more people will start to see advertising imitate real life.