Gen Z Beauty Brand Founders
10 Young Entrepreneurs Taking the Beauty Industry by Storm
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Katie Sones is the 22-year-old behind LipSlut, a line of politically-charged lipsticks. She founded her business shortly after President Trump's inauguration, which took place while she was in college. Sones previously told POPSUGAR that she was inspired to make activism more accessible to others. She created her first product, the F*ck Trump ($20) lipstick, which benefits one of eight civil rights organizations of the customer's choosing with each purchase. Since then, she's expanded her line to include three more lipsticks, including one called the Notorious RBG ($20).