Costume: Pennywise
The keys to re-creating the horror film's terrifying clown antagonist are white base face makeup, bright red lips, and lines running down your face. Goodwin said your first step is to lay down a layer of white water-activated face paint. (We like the Kryolan Aquacolor in TV White ($15) for this.) Then, using a highly pigmented bright red liquid lipstick like the NYX Professional Makeup Liquid Suede in Kitten Heels ($7), draw lines starting from above each of your eyebrows down to your eyes. Then continue the lines from beneath your eyes to connect to the corners of your lips. Using the same lipstick, swipe a layer of red across your lips.
To make the look even scarier, Goodwin recommended adding expression lines. "I would accentuate those around the eyes, the forehead, and around the mouth," she said. She suggested using black eyeliner and brown shadow.
