The Best New Makeup Products of October Are Scary Good

"The Tarte Fall Feels Eye & Cheek Palette With Brush Set ($25) is perfect for Fall. It has warm-toned hues, cozy shadow names like Fall Feels and Pumpkin Patch, plus flannel packaging. It includes seven matte and shimmery eye shadows and comes with a full-size Amazonian Clay Blush in the shade Nude Rose. The formulas are so creamy and pigmented, I'll be reaching for this palette all season long." — Genesis Rivas, assistant editor, Makeup.com and Skincare.com