2019’s Biggest Beauty Brands Around the World Are Equal Parts Surprising, and Also Not

French-born brand Yves Rocher — which carries an array of body care, skin care, makeup, and fragrance — perhaps had the biggest global reach across the board, reaching countless markets in the EU like Germany, Spain, Belgium, Austria, Sweden, Netherlands, Poland, and Portugal, as well as Canada, Mexico, Turkey, Russia, and Ukraine.

Shown here: Yves Rocher Riche Creme Comforting Anti Wrinkle Cream ($40)

Given Huda Kattan's Arabic-American background, it's no surprise her eponymous beauty brand, Huda Beauty, has garnered followers in Middle Eastern countries like Qatar, Lebanon, Kuwait, and Jordan, as well as others including Bangladesh and Pakistan.

Shown here: Huda Beauty Desert Dusk Eye Shadow Palette ($65)

It's not just the UK where The Body Shop's reach is huge; the skincare brand is all over the map, amassing lots of searches from people in Australia, Vietnam, Saudi Arabia, New Zealand, Malasia, Norway, Indonesia, and Denmark, too.

Shown here: The Body Shop Shea Body Butter ($7)

Despite its roots in the US, Kylie Jenner's line Kylie Cosmetics is most popular on the coastline of the Caribbean Sea in countries including Costa Rica, Panama, Dominican Republic, and Venezuela, as well as others like Iceland, Ecuador, and Honduras.

Shown here: Kylie Cosmetics Kylie's Coconut + Bare Lip Kit Combo ($39)

It's no surprise that Rihanna's Caribbean roots pushed her cosmetics brand Fenty Beauty to the top in the Bahamas, Jamaica, and Antigua and Barbuda, but it's also popular in the Maldives.

Shown here: Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation ($35)

You can likely blame Dove's affordable price and accessibility for its widespread use and interest across the world. The brand was the most searched in countries like India, Kenya, Cambodia, Afghanistan, Ethiopia, Ghana, Belize, Rwanda, Nigeria, Zimbabwe, and the Philippines.

Shown here: Dove Deep Moisture Nourishing Body Wash ($9)

Clinique's dramatically different approach to skin care and makeup is likely behind its booming popularity in drier-climate countries like Israel, Cyprus, Togo, and Burkina Faso.

Shown here: Clinique Dramatically Different Moisturizing Gel ($28)

The US's favorite beauty brand of 2019 is Glossier, and it's the only country where the company came out on top (although we have a feeling that might change soon, given Glossier just launched a pop-up in London).

Shown here: Glossier Balm Dotcom ($12)

You may think of Maybelline as one of the most beloved US drugstore brands, but it also has major reach in South American countries like Brazil, Argentina, Chile, Peru, and Uruguay, in addition to Egypt and Serbia.

Shown here: Maybelline New York Makeup Great Lash Mascara ($6)

Prestige beauty brand Estée Lauder — known for its luxury skin care, makeup, and fragrances — is booming in searches across Thailand, Greece, Singapore, and Lao.

Shown here: Estée Lauder Advanced Night Repair Synchronized Recovery Complex II Serum ($70)

RMK may be a lesser-known beauty brand here in the US, but it's a top-selling (and most widely searched) makeup company in Japan and Estonia.

Shown here: RMK Make Up Base ($26)

Skin- and bodycare brand Nivea has found fans in South American countries like Bolivia as well as West African country Benin.

Shown here: Nivea Essentially Enriched Lotion ($5)

Sustainably sourced beauty brand Shea Moisture has hydrating ingredients that make it an essential for natural textures and dry skin, which is likely what people in Haiti, Saint Vincent and the Grenadines, and Angola were searching for from the company in 2019.

Shown here: Shea Moisture Curl Enhancing Smoothie ($13)

You probably know the French-born brand Bioderma is popular in Europe, but it's especially so in Lithuania, Latvia, and Bulgaria.

Shown here: Bioderma Sensibio H2O Soothing Micellar Cleansing Water ($6).

La Mer is a special breed of skin care, meant for the truly decadent consumer, so it makes sense people in the third-richest country in the world (UAE) are searching the brand most.

Shown here: Crème de la Mer Moisturizing Cream ($90)

While beauty giant Shiseido was actually born out of Japan, the brand is among the most searched in China.

Shown here: Shiseido Treatment Softener ($50)

L'Occitane has major reach across the globe, but especially so in Croatia and Slovenia.

Shown here: L'Occitane Shea Butter Hand Cream ($12)