Our Editors Have Tested a Lot of Products, but These Are Their Favorites For September

"I'm of the firm belief that blush is the unsung hero of makeup, so it only makes sense that Selena Gomez's debut Rare Beauty by Selena Gomez Soft Pinch Liquid Blush ($20) is good. (Get it? Because she's a sing. . . OK, never mind, I'll see myself out.) You need only apply the tiniest dot on each cheek for a huge pigment payoff that lasts all day. All eight shades look incredibly natural, but I'm personally digging the warm coral hue, Joy — which is exactly what this formula brings me." — Kelsey Castañon, beauty director