When you can't find what you want — and you're resourceful like Maeva Heim — well, you make it yourself, of course. The Australian-native was inspired to start Bread Beauty Supply when she decided to transition off a relaxer . . . but the hair care she found during a trip to the U.S. didn't seem to be created with her texture and desire for truly clean products in mind. Now she did already have beauty experience working for brands like L'Oréal, but she set out to create a clean line specifically for 3a-4c hair types as a side hustle that's now been stocked at Sephora since July 2020.
Bread's vegan and cruelty-free products include the gentle cleanser and deep conditioner any "wash day" needs, plus the silicone-free Hair Oil Everyday Gloss ($24), a pre-wash treatment that can also hydrate curls (or even braids and twists) afterwards, too. Don't just take our word for it: The best way to get a sense of how these products work on your own style is to try out the whole set or this mini Snac Pac Travel Size Wash-Day Essentials for Curly and Textured Hair ($24) instead.
