FYI, Reading This May Lead to a Restocked Beauty Bag Full of Just Sephora Bestsellers

Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission.

It's not humanly possible to try out every single lip gloss, mascara, or highlighter in the whole world. In fact, it seems like every time we turn around, there are new beauty products right at Sephora that we're itching to add to our carts. Now, it may not be possible, but it doesn't mean we're not always curious to test out new skincare, quirky challenges, and trends that other people love.

When it comes to makeup, there are many factors to consider — like whether you're a powder or liquid foundation person or more into a lipstick or a gloss. But when we see things other people are loving at Sephora, we stop and take notice — and take notes, no matter what it is.

Here's the bestselling makeup you can get at Sephora. Shoppers are loving these items right now, so check them out to see if you will, too.

Nars Radiant Creamy Concealer
sephora.com

Nars Radiant Creamy Concealer

It may just be impossible to search for a concealer at Sephora without coming across this bestseller. The Nars Radiant Creamy Concealer ($13-$30) comes in 30 shades and two sizes — and has more than 7,000 five-star ratings and 750,000 loves from other shoppers.

Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation
sephora.com

Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation

More than 15,000 reviews (and counting) show that the Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation ($35) continues to be a bestselling makeup choice at Sephora. It's matte and lightweight, and chances are, one of the 50 available shades will be perfect for you.

It Cosmetics CC+ Cream With SPF 50+
sephora.com

It Cosmetics CC+ Cream With SPF 50+

This It Cosmetics CC+ Cream With SPF 50+ ($16-$40) can be so many things for you that it's no wonder the product is popular with other Sephora shoppers (with more than 225,000 loves). First, it's a full-coverage foundation that also conceals dark spots and redness, but it also serves as its own primer to create a smooth base on your face, as a hydrating serum/moisturizer so skin doesn't dry out, and as a sunscreen with SPF 50 to protect against UV rays.

BareMinerals Original Loose Powder Mineral Foundation Broad Spectrum SPF 15
sephora.com

BareMinerals Original Loose Powder Mineral Foundation Broad Spectrum SPF 15

Some people just don't love the look and feel of liquid foundation, and this BareMinerals Original Loose Powder Mineral Foundation Broad Spectrum SPF 15 ($32) has been a bestselling powder option for many years now. (And, if you don't believe us, there are more than 15,000 five-star reviews to back that up.)

Smashbox Photo Finish Foundation Primer
sephora.com

Smashbox Photo Finish Foundation Primer

Now, no matter which foundation type you later apply, this Smashbox Photo Finish Foundation Primer ($15-$52) helps blur pores and fine lines so your makeup looks flawless and lasts longer, too. The brand sells several popular primers at Sephora (others focus on specific problems like redness reducing or pore minimizing), but this is the top-selling option.

Anastasia Beverly Hills Brow Wiz
sephora.com

Anastasia Beverly Hills Brow Wiz

Anyone who knows about Anastasia Beverly Hills knows this brand knows brows, so it's no surprise the Brow Wiz ($23) continues to dominate as a top seller. Boasting an ultrafine tip to create surprisingly realistic "hair," there are nearly 650,000 loves for this brow pencil at Sephora.

Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner
sephora.com

Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner

There's much to love when it comes to this Marc Jacobs Beauty Highliner Gel Eye Crayon Eyeliner ($26) — and many people who'd agree. After all, there are 6,000 reviews and 250,000 loves for this product, which essentially offers gel pot eyeliner boldness in an easy-to-apply pencil form with 33 color choices.

Huda Beauty Obsessions Eyeshadow Palette
sephora.com

Huda Beauty Obsessions Eyeshadow Palette

No matter which color from the Huda Beauty Obsessions Eyeshadow Palette ($27) jumps out at you, know that it features a range of highly pigmented matte and metallic shades, all with a varying degree of sparkle. These bestselling neon and jewel-toned palettes have also earned more than 600,000 loves from other shoppers with over 4,000 reviews.

Natasha Denona Sunset Eyeshadow Palette
sephora.com

Natasha Denona Sunset Eyeshadow Palette

Natasha Denona palettes are always popular with shoppers, and this Sunset Eyeshadow Palette ($129) is one of the brand's bestsellers. Inspired by the spectrum of shades in a sunset, all of the highly pigmented colors include actual crushed pearls in a rich and creamy texture that goes on smoothly and boldly and stays on as well.

Urban Decay Eyeshadow
sephora.com

Urban Decay Eyeshadow

If you change your eye makeup like you change your clothes, these Urban Decay Eyeshadows ($20) are like a full wardrobe of fashion for your face. There are 20-plus velvety, blendable colors sold separately so you can buy only the exact colors you want, making these individual shadows rather popular with other Sephora shoppers.

Benefit Cosmetics Roller Lash Curling and Lifting Mascara
sephora.com

Benefit Cosmetics Roller Lash Curling and Lifting Mascara

The principle behind the bestselling Benefit Cosmetics Roller Lash Curling and Lifting Mascara ($13-$25) is the same as hair curlers — little spikes grab onto individual strands and pull them into a curly shape. Its lasting formula has been reviewed by more than 5,500 Sephora shoppers, who praise everything from how well the mascara holds a curl to how effective it is even on short little lashes.

Lancome Cils Booster XL Super-Enhancing Mascara Base
sephora.com

Lancome Cils Booster XL Super-Enhancing Mascara Base

Help your mascara work as well as it possibly could by applying this bestselling Lancome Cils Booster XL Super-Enhancing Mascara Base ($13-$27) first. Lashes are coated with microfibers and vitamin E so they look fuller and longer, and many of the 4,000 reviews laud the product's success at those two things, along with limiting clumps and flakes and even better holding a curl.

Sephora Collection Cream Lip Stain Liquid Lipstick
sephora.com

Sephora Collection Cream Lip Stain Liquid Lipstick

There's a good chance pretty much any lipstick-lover can find a shade of this bestselling Sephora Collection Cream Lip Stain Liquid Lipstick ($15) they'd want. After all, there are more than 90 color choices . . . and over 9,000 reviews from other shoppers for additional guidance.

Dior Lip Glow
sephora.com

Dior Lip Glow

The bestselling Dior Lip Glow ($34) is rich in mango butter — and rave reviews. Not only are none of the 275,000-plus reviews exactly the same, but no two colors of this balmy gloss are, either. (It reacts to your body chemistry and natural lip color to result in a different look on every single person.)

Bite Beauty Power Move Creamy Matte Lip Crayon
sephora.com

Bite Beauty Power Move Creamy Matte Lip Crayon

If you've ever used a crayon and a coloring book, using this bestselling Bite Beauty Power Move Creamy Matte Lip Crayon ($24) to fill in your lips will be a breeze. It's not that regular lipstick is always challenging to apply, it's just that this format is familiar to most any user — and this version is new for 2020 and already a bestseller at Sephora.

Buxom Full-On Plumping Lip Polish Gloss
sephora.com

Buxom Full-On Plumping Lip Polish Gloss

The bestselling and oft-reviewed Buxom Full-On Plumping Lip Polish Gloss ($21) helps create the juiciest lips with a tingling, plumping effect. Whether you pick metallic, shimmer, or shine, you'll be in good company, considering the 12,000 reviews already at Sephora for this gloss.

Armani Beauty Lip Maestro Liquid Lipstick
sephora.com

Armani Beauty Lip Maestro Liquid Lipstick

For bold color that actually lasts but doesn't leave lips a sticky mess, this Armani Beauty Lip Maestro Liquid Lipstick ($38) is a popular choice with other Sephora shoppers (with 175,000 loves). The lipstick — offered in 20-plus shades — has been repeatedly praised for its creamy texture that also hydrates lips so they end up super soft.

Charlotte Tilbury Lip Cheat Lip Liner
sephora.com

Charlotte Tilbury Lip Cheat Lip Liner

It's not cheating to look to the rave reviews when choosing a liner, and it's definitely not the wrong answer to choose this Charlotte Tilbury Lip Cheat Lip Liner ($22). With more than 100,000 loves from other Sephora shoppers, this waterproof pencil makes sure any lip color stays put inside the lines so there's no feathering either.

Becca Shimmering Skin Perfector Pressed Highlighter
sephora.com

Becca Shimmering Skin Perfector Pressed Highlighter

Even though it's just one of oh-so-many highlighters sold at Sephora, the Becca Shimmering Skin Perfector Pressed Highlighter ($22-$38) offers one of the best color ranges (with 11 radiant shades) and some of the top ratings (with an average of 4.6 stars from more than 5,000 reviews).

KVD Vegan Beauty Shade + Light Face Contour Refillable Palette
sephora.com

KVD Vegan Beauty Shade + Light Face Contour Refillable Palette

Because this bestselling KVD Vegan Beauty Shade + Light Face Contour Refillable Palette ($50) comes with three contouring and three highlighting shades, it's an ideal choice for someone who's just experimenting with this technique and also for someone who wants a bunch of options to create professional looks with depth and dimension.

Tarte Amazonian Clay 12-Hour Blush
sephora.com

Tarte Amazonian Clay 12-Hour Blush

As the name states, the Tarte Amazonian Clay 12-Hour Blush ($15-$29) packs in Amazonian clay to control oil and to allow the color to last all day long. Other Sephora shoppers have already given this bestselling blush rave reviews — there are more than 5,000 in total, averaging out to 4.6 stars.

Hourglass Ambient Lighting Blush Collection
sephora.com

Hourglass Ambient Lighting Blush Collection

Each compact in the Hourglass Ambient Lighting Blush Collection ($24-$40) has a one-of-a-kind blend of pigmented powders to offer a shimmery or radiant finish on cheeks. The resulting multidimensional colors are popular with other Sephora shoppers, making this both a unique and bestselling option for you, too.

Too Faced Chocolate Soleil Matte Bronzer
sephora.com

Too Faced Chocolate Soleil Matte Bronzer

Yes, there's actual cocoa in each Too Faced Chocolate Soleil Matte Bronzer ($15-$30) — and it's earned a 4.6 rating from other Sephora shoppers for the yummy (visual) side effects. Each of the three colors can create all-over warmth or extra dimension on cheeks only, just like a postdessert glow.

Laura Mercier Translucent Loose Setting Powder
sephora.com

Laura Mercier Translucent Loose Setting Powder

If you're looking for a setting powder (rather than a finishing one), this bestselling Laura Mercier Translucent Loose Setting Powder ($23-$39) will help makeup last for up to 24 hours when it's dusted on your face. It also reduces shine and oil — and has an average 4.5-star rating from other Sephora shoppers.