Immediately after applying it, I felt a slight tingling sensation. I credit that to the sodium hyaluronate in the formula, which is meant to plump the skin. After 15 minutes of lying on my stomach — because, duh, you can't sit down — I washed it off in the shower (although you can use a warm washcloth instead). I can't say I noticed any difference in the tone of my butt, but it did feel softer — like I used a really good body moisturizer.
I know what you're probably thinking: is butt masking necessary? I guess it depends. I'm sure if you work out a lot, tend to sweat throughout the day, or experience butt acne, using a purifying clay mask for your butt could be a beneficial step to add into your body-care routine. While I can't say I'll be using it weekly, I can see working it into my shower routine once a month — you know, when I'm feeling a little extra . . . or when I want to see that terrified look on my boyfriend's face again.
