What This Means For the Future
With the greater public leaning on beauty and self-care more now than ever to help combat stress, many founders in the beauty industry are hopeful for the future, including those of Wldkat, Topicals, Goodhabit, Hiki, and One Click B.eauty. "I really believe that people look to brands in times like this for small gifts to themselves and to help maintain daily rituals," said Glassman.
It's clear that if ever there was a time to bring people together in shared empathy and support, it is now.
From being able to unite consumers virtually while still staying tucked away in the comfort and safety of their own homes, to finding a larger sense of purpose and giving back to communities, the beauty world is pulling together during the coronavirus. There is a sense of camaraderie in beauty and a strong belief in the idea that we will return to "normal life" soon. "It's clear that if ever there was a time to bring people together in shared empathy and support, it is now," said Wengroff.
