The Best Hair Masks For Every Hair Type

Bleach London Reincarnation Mask ($12)

The Bleach London Reincarnation Mask is a rich, creamy treatment that will help revive even the most damaged of hair. Despite the recommendation of letting it soak in for 10 to 20 minutes, former POPSUGAR editor Ange Law (whose hair is bleach blond) said she noticed the same deep-conditioning effects after leaving it in for just three minutes. It's perfect if you often bleach or color your hair, as it increases elasticity, hydrates parched ends, and gives your hair color a much-needed brightening boost.