How Your Favorite Beauty Brands Are Supporting The LGBTQ+ Community During Pride Month

Live events might be cancelled for the foreseeable future, but that doesn't mean you can't show up virtually. That's why NYX launched its 2020 Pride campaign, #ProudAlliesForAll. Starting June 1, the brand will begin its virtual "march," where supporters can use an "I March For" Instagram filter and share photos with the campaign hashtag for a chance to be reposted on NYX's socials. What's more, the brand has partnered with the LA LGBT Center for a live benefit event and to create and validate Pride messaging. The organization also received a portion of NYX's $50,000 donation to global LGBTQ+ organizations. Special-edition, pride-inspired products are available for a limited time, too.