Dale has heard countless stories from clients recounting a bad experience at another salon where their skin was not properly cared for because of the absence of knowledge. "The stories I kept hearing were, 'I've gone here and gotten the facial, had a really bad experience, and never got a facial again,' or 'When I walked in, I was like, Oh God, I hope my aesthetician knows how to deal with my skin.' So, I just wanted to create a space that is safe for them, and where they'll get the whole well-rounded experience that they're supposed to be getting from an aesthetician."
When clients walk out of Dale's studio, she hopes they not only leave feeling relaxed, and refreshed, and taken care of — she wants them to leave with a better understanding of their skin.
"[Facials are] supposed to be effective, result-driven, and informative. You can come in, and I can rub your face and do all these massages and things, but if you leave learning nothing about what's going on with your skin and how you can better care for your skin at home, then did I really fulfill my intention with why I started this business?" she said.
With that in mind, Dale curated her services at MelaSkin Studio when she first opened less than a year ago to be completely customizable and unique to the person she's seeing at the time. Instead of offering "cookie-cutter services," she offers facials based on time. While Dale considers her salon — which she recently moved from the spare bedroom in her house to a bigger space right in Midtown — a dream come true, there's a lot of work to be done to make the industry a more inclusive space.