Here Are the Indie Beauty Brands to Try ASAP, According to Other Indie Brand Founders

Tower 28's Amy Liu is no stranger to creating an incredible brand with memorable products, so you can trust she knows her stuff. "One of my new favorite brands is Guide Beauty. Their products are clean, and I love that the founder is approaching inclusivity from a universal design perspective — making artistry easy for everyone," she said. "The packaging is also gorgeous, and I think it's so unique. My favorite is their brow gel; it reminds me of holding the PopSocket on my phone!"