The Best New Beauty Brands That Have Launched at Ulta in 2020 (So Far)

Making its statewide debut at Ulta Beauty from across the pond, Lottie London has made a name for itself in the UK for its assortment of fun, affordable, and cruelty-free products. No matter your mood or artistry level, the brand's selection of eyeliner stamps, freckle tints, and glow drops make doing your makeup a breeze.