Our Beauty Editors Reveal the e.l.f. Cosmetics Products That Kept Them Coming Back For 16 Years

"These little cuties have had a permanent place in my makeup drawer for years! They were some of the first multi sticks on the market, and I remember how ingenious it was that I could use one product on my eyes, lips, AND face (no pun intended, swear it). I love using the Glimmering Guava shade in the summer to heighten my bronze glow and Sparkling Rose year-round for an easy wash of color." — Amanda Elser Murray, beauty content director

"I discovered e.l.f. Cosmetics products in the aisles of Target when I was in high school and was — or rather, still am — obsessed with how affordable they are. The lip exfoliator was one of my favorite buys, and I used it every day to help my matte liquid lipstick go on smooth. Still to this day, and many tested lip exfoliators later, it's one of my favorites because of the lipstick bullet packaging. It allows for no-mess application and makes it easy to travel with." — Jessica Harrington, associate beauty editor

"My mother didn't let me wear real mascara until I was probably 15 years old, so as a compromise, she bought me the e.l.f. Cosmetics Clear Brow & Lash Mascara. While, back then, this did not cut it for my dramatic aesthetic, nowadays, I really enjoy the simplicity behind the clear formula. Most of the time, I hate wearing mascara now, so having the clear formula curl and lift my lashes without the mess is ideal. And the same goes for my eyebrows; the glossy formula keeps my hairs in place without any of the bulk of a tinted formula. What can I say? It's a classic." — Samantha Sasso, beauty editor, branded content

"Wearing aggressive eyeliner is basically a teenage rite of passage! I remember buying this retractable pencil when I was going through my blue eyeliner phase, before transitioning to black through high school and college. Even now, I'll reach for the black pencil when I'm in the mood for a more intense look. It goes on smoothly and stays put." — Stephanie Nguyen, senior beauty editor, branded content

"The first beauty product I ever bought with my own money was the e.l.f. Cosmetics Aqua Beauty Blush & Bronzer. It was almost an exact dupe for one of the trendiest duos at the time and still the $6 product was perfect to me. Both the bronzer and blush have tiny specks of shimmer in the powder, which made me literally glow when I walked into school. Even though my makeup skills weren't all that impressive back then, I felt impossibly confident when I was using this." — SS