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Best Iconic e.l.f. Cosmetics Products
Our Beauty Editors Reveal the e.l.f. Cosmetics Products That Kept Them Coming Back For 16 Years
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"My mother didn't let me wear real mascara until I was probably 15 years old, so as a compromise, she bought me the e.l.f. Cosmetics Clear Brow & Lash Mascara. While, back then, this did not cut it for my dramatic aesthetic, nowadays, I really enjoy the simplicity behind the clear formula. Most of the time, I hate wearing mascara now, so having the clear formula curl and lift my lashes without the mess is ideal. And the same goes for my eyebrows; the glossy formula keeps my hairs in place without any of the bulk of a tinted formula. What can I say? It's a classic." — Samantha Sasso, beauty editor, branded content