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A Comprehensive Guide to All of the Celebrity Beauty Brands That Launched in 2020
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Item Beauty by Addison Rae

In August, TikTok star Addison Rae launched Item Beauty. The debut collection includes mascara, jelly eyeshadow, brightening powder, brow definer, lip oil, and contour duo, all geared toward her young following in bright and colorful packaging.

Item Beauty ranges from $12 to $22 a product and is made with clean formulas.

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