A Comprehensive Guide to All of the Celebrity Beauty Brands That Launched in 2020

Considering how popular Rihanna's makeup brand, Fenty Beauty, is, we weren't surprised when we learned she had a new skin-care brand in the works. Fenty Skin officially launched in July with three key products for a complete, three-step routine, and they're already highly reviewed.

The brand is clean, oil-free, vegan, gluten-free, and made with ingredients from all over the world, including Rihanna's home of Barbados.

You can try out all three products with the Fenty Skin Start'rs ($75). This includes the cleanser, toner serum, and moisturizer with SPF.

In August, Lauren Conrad surprised us with the launch of her very own namesake cosmetics brand. Lauren Conrad Beauty debuted five essential products to allow fans to re-create Conrad's signature fresh-faced makeup look.

The products are ethically sourced, clean, and vegan, and the lipsticks are housed in fully recyclable tubes.

With lipsticks, eyeliner, lip gloss, and highlighters to choose from, we found the Lauren Conrad Beauty The Lip & Cheek Tint ($20) to be the perfect multiuse introductory product to Conrad's new brand.

A reformulation three years in the making, Gabrielle Union and celebrity hairstylist Larry Sims rereleased Flawless by Gabrielle Union at the start of August. The collection includes 12 hair products, ranging from shampoos to curl creams, priced affordably at $4 to $10 apiece.

The collection is exclusively available on Amazon for shoppers to build their custom hair regimen.

The Flawless by Gabrielle Union Detangling Leave-in Hair Conditioner ($10) is meant for wavy, curly, normal, and coily textured hair and is made with coconut oil, shea butter, Brazilian bacuri butter, marshmallow extract, and more.

In August, TikTok star Addison Rae launched Item Beauty. The debut collection includes mascara, jelly eyeshadow, brightening powder, brow definer, lip oil, and contour duo, all geared toward her young following in bright and colorful packaging.

Item Beauty ranges from $12 to $22 a product and is made with clean formulas.

Of the six new products, the Item Beauty Lash Snack ($14) mascara is Rae's favorite.

Patrick Starrr certainly isn't new to the beauty industry – the megainfluencer has 4.44M YouTube subscribers and has done a handful of brand collaborations over the years – but One/Size is his first very own cosmetic brand.

One/Size hit stores in July and has already expanded its product categories. You can find Starrr's products at Sephora.

The One/Size Go Off Makeup Dissolving Mist ($24) was one of the two debut products for Starrr's brand. It melts away makeup quickly and with ease, thanks to its spray formula.

In July, we learned that Venus Williams had expanded her athleticwear brand, EleVen, into skin care with the launch of two sunscreen products. The products were made with all skin types and complexions in mind, so they won't leave a white cast on the skin.

The clean mineral sunscreen collection is made from a reef-safe formula and is in collaboration with Credo Beauty.

The EleVen Unrivaled Sun Serum SPF 35 ($50) is made with SPF 30 and covers your skin in silky hydration, thanks to its serum-like consistency.

Selena Gomez began teasing her new brand, Rare Beauty, in February, but it finally launched on Sept. 3 at Sephora. The brand carries a variety of complexion, lip, and eye products that were formulated to flatter all skin tones.

The Rare Beauty Liquid Touch Weightless Foundation ($29) comes in 48 shades and has a large doe-foot wand which allows for easy, mess-free application. The serum-like formula provides lightweight, buildable coverage for a natural-looking finish.

In October of this year, Kristen Bell launched her own body-care brand with Lord Jones called Happy Dance. Her goal is to make products in the self-care space more accessible and affordable for everyone.

Happy Dance's hero product is the All Over CBD Body Butter ($30) — a whipped body lotion made with 200 MG of CBD.

Allure reports that Issa Rae is the new face and official co-owner of Sienna Naturals — a natural hair-care brand formulated for women with textured hair. The brand is currently in the process of restocking after selling out three times, but you can sign-up to be notified when new products are available at SiennaNaturals.com.

In November, Pharrell Williams surprised us completely out of the blue with the announcement of his skin-care brand Humanrace. The brand's debut collection sold up immediately upon launching and has yet to restock.

Alicia Keys launched a lifestyle beauty brand at Ulta Beauty in December. Her debut collection includes a candle and night cream, but there's more skin-care products to come from the singer in the new year.

The Keys Soulcare Skin Transformation Cream ($30) has a smooth, lightweight cream consistency that helps nourish and restore skin overnight.

Jennifer Lopez's skin-care brand JLo Beauty may not officially launch until Jan. 1, 2021 but her products are available for pre-order now. Her debut collection is formulated with olive oil to help you achieve her signature glow.

For less than $100, you can get your ticket to radiance with That JLo Glow ($79). It's a multitasking facial serum that can be used morning and night — so, while it's still an investment, you do get a lot of use out of it.