The TikTok Stars Taking Over the Beauty Space Wouldn't Call Themselves "Influencers"

Emma Chamberlain made a name for herself on YouTube way before TikTok really took off, but now she's gathered 7.6 million followers on that app, too. The type of content she creates spans a large variety of topics, but one theme is a constant: she's always unapologetically herself. That, plus her loyal fan base, is why Bliss made her a partner of the brand, specifically for its acne-focused Clear Genius collection.