You Heard It Here First: These New $5 Lip Balms Have the Makings of a Cult Product

As someone with perpetually chapped lips, I've probably tried every major lip balm on the market at least once, from the prestigious to the cult classics. So it comes as a pleasant surprise that my latest discovery — and new favorite lip product — isn't either of those things. Instead, it's a $5 lip balm you can find at your local drugstore. The e.l.f. Cosmetics Ride or Die Lip Balm may be very new and very affordable, but mark my words: this product is on its way to cult status.

Infused with plenty of hydrating goodness like rose oil and jojoba oil, this lip balm is intensely moisturizing to help treat and repair dry lips like mine. It comes in six shades, plus clear, to provide a sheer wash of color and natural finish. On top of that, it's vegan; if you prefer animal-free products, you know it can be surprisingly hard to find vegan lip balms since many contain beeswax or lanolin.

I opted for the Tough Cookie shade for a my-lips-but-better effect. I apply it with my finger, but you can also use a lip brush. I find that when I wear it, not only are my lips soft and hydrated, but they also look plump and smooth thanks to the vegan collagen. I can honestly say this $5 tube is comparable to, if not better than, the more expensive counterparts I've tried. Ahead, discover all seven shades and prepare to stock up!