40 Best Beauty Products Editors Discovered in 2021
40 Beauty Products Our Editors Discovered in 2021 and Now Can't Live Without
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"I discovered the Fable & Mane HoliRoots Hair Mask ($32) while testing for our Eco Beauty Awards and can think of a gazillion reasons why it won the top spot and earned a permanent spot in my shower routine, starting with the fact that it is the best-smelling hair treatment I have ever had the honor of sniffing in my life — like something you'd order at an upscale beach restaurant (but not in a manufactured, piña colada way). It also leaves my hair feeling silky smooth, every single time, and aims to leave the world a better place, too: a portion of the proceeds go to the brand's charity arm, Fable Fund, which works to save the dwindling population of big cats in India and Africa." — Kelsey Castañon, beauty director