Popsugar Beauty Beauty News Celebrity Beauty Brands: Timeline From 1994-2024 A Timeline of Every Celebrity Beauty Brand — Including Wyn by Serena Williams April 3, 2024 by Jessica Harrington First Published: December 8, 2020 View On One Page Photo 48 of 87 ADVERTISEMENT () Start Slideshow Share This Link Copy ← Use Arrow Keys → 48 2020: Alicia Keys Alicia Keys entered the beauty and wellness space with the launch of Keys Soulcare in 2020. Previous Next Start Slideshow Beauty NewsCelebrity HairCelebritiesCelebrity MakeupCelebrity BeautyBeauty Brands