A Timeline of Every Celebrity Beauty Brand — Including Wyn by Serena Williams

In October 2023, actor Lili Reinhart hinted at the creation of a skin-care line on Instagram. "Since I was 12, I've struggled with acne," she captioned a series of sun-lit photos. "My skin has suffered consistent breakouts, hyperpigmentation, redness and scarring. I feel impassioned and motivated to find solutions for not only myself, but others who struggle as well. This is my skin now, makeup free… no filter. I can't wait to share more about what I've been working on."