7 Things You Didn't Know About Alicia Keys's Skin-Care Line, Keys Soulcare

And because everyone likes their skin care to be slightly different, some products allow for customization. Keys Soulcare Be Luminous Exfoliator ($22) cleverly becomes an exfoliator as gentle or intense as you'd like. Hojicha powder and lactic acid are part of the powder exfoliant; add water, and the formula becomes a creamy foam with mild microgranules to buff away dull skin cells. Use it as Keys does: two or three times a week, using circular, upward motions.