28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Created by Michelle Ranavat, Ranavat aims to make everyone feel like royalty by encouraging self-care. The products exude luxury and contain powerful botanicals.

What to Buy: Loaded with antioxidants, the Eternal Reign Renewing Bakuchi Crème ($95) is a rich, hydrating cream that's great for normal-to-dry skin types. It contains bakuchi seed, which is a soothing ingredient that can help even out the skin tone, and ashwagandha, an adaptogen that helps balance the skin. You can use it day and night.