28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Created by couple Jaz and Jamil, Yellow Beauty is an anti-inflammatory, turmeric-based skin-care company inspired by the Holud ceremony in Bangladesh.

What to Buy: The Power Couple ($54) consists of a facial scrub and a detoxifying mask that will help calm and brighten irritated skin. Whether you need to take care of a breakout or give yourself a glow-from-within boost, the Power Couple has you covered.