The Brand: Kulfi Beauty was created by Priyanka Ganjoo, who previously worked at beauty heavyweights like Estée Lauder and Ipsy. Ganjoo launched the brand after realizing that South Asian individuals are often underrepresented in the beauty industry.
What to Buy: The Main Match Crease-Proof Long-Wear Hydrating Concealer ($26) is a medium coverage buildable concealer that feels lightweight and is self-setting. It has a skin-like finish that gives you a more natural look. It brightens up the undereye area while hydrating it. It's an editor-favorite, especially for those with drier skin types. Read the in-depth review of the Main Match Concealer.
The Underlined Kajal Eyeliner ($20) has a smooth texture and an aloe-vera-infused formula that helps the product glide onto the eyes with minimal tugging. Once applied, it gives you a dry finish that won't budge no matter the situation. Read the in-depth review of the Underlined Kajal Eyeliner.
