6 Editors Sound Off on the Black-Owned Lipstick Shades They're Loving Right Now

"I love the fierceness of The Lip Bar Vegan Matte Liquid Lipstick in Rebel ($13) and the texture of the formula. This lipstick works best on premoisturized lips and ends with a smooth, matte finish. You can count on it to last a long time in a day, even if you eat something while wearing it." — Shelcy Joseph, assistant shop editor

"Generally, I try to stay away from liquid lipsticks because no matter how well-hydrated I feel, they dry my lips up so badly. But the Mented Cosmetics Liquid Lipstick in Blacker the Berry ($20) has the velvety-smooth texture down to a science, so the liquid lipstick goes on my lips without cracking them up after a few hours. This shade is the secret to reaching the top-tier bad-b*tch level, I swear. The deep crimson is perfect when you're feeling a little dangerous, and sometimes you just need to show out a little with a bold look! Trust me, you can't go wrong with it." — Mekishana Pierre, associate entertainment editor

"I have yet to find a bright red lipstick that stays on all day quite like the Beauty Bakerie Matte Lip Whip in Cherry Flambé ($20). Through wearing face masks and eating meals, it doesn't budge. Plus, the color payoff is seriously amazing — this red is so pigmented." — Macy Cate Williams, senior shop editor

"I've been leaning heavily into lip gloss while working from home, especially this winter, because I need the extra moisture. The AJ Crimson Beauty Office Politics Lip Gloss in Please Advise ($22) is one of my new favorites because it gives my lips a beautiful shine but passes the all-important stickiness test. All of the shades in the Office Politics collection are great for everyday wear, but this one has become my go-to. It is a sheer, light pink color and complements my natural lip color." — Jessica Harrington, associate beauty editor

"I'm forever on the hunt for that 'your lips but better' lipstick shade, because my lips have exactly zero pigment. The Gold Label Cosmetics Lipstick in Opening Night ($16) hits the mark with a pinky-brown tone that's wildly flattering and looks natural (even if it's not my natural)." — Dawn Davis, senior editorial director, beauty

"I've tried a lot of reds, but The Lip Bar Vegan Matte Liquid Lipstick in Bawse Lady ($13) has to be the one I reach for most often. On top of the fact that this is a nondrying formula that applies so smoothly, the deep red color really does make me feel like a boss when wearing it." — Danielle Jackson, assistant beauty editor

"If I'm going to splurge on any lipstick, it's going to be from Pat McGrath. I'm not sure what's in the formula for her matte lipsticks, but I never want to know, because it'll spoil the magic. It's always hard finding the perfect brown that you can swipe on without laying down a thick foundation of lip liner, but the Pat McGrath Labs MatteTrance Lipstick in Flesh 3 109 ($38) is that girl. It's so chocolaty, you look like you just rubbed a Hershey's bar on your lips. If that isn't what you're looking for, I'm not even sure why you're here, ma'am." — MP

"The Fenty Beauty Stunna Lip Paint in Uncensored ($25) is a true red, and if you want a color that'll make you look like and feel like a bad b*tch, this is absolutely the one." — DJ