Stock Your Shelves With These Asian-Owned Beauty Brands

The Brand: CTZN was founded by three Pakistani siblings, Aleena, Aleezeh and Naseeha Khan. Born in the U.S. and raised in the U.A.E., the sisters set out to combat the lack of Southeast Asian and Middle Eastern representation in the beauty industry by creating a lineup of inclusive, genderless products that work on all skin tones. Their nude lipsticks, which come in 25 shades, are now considered beauty must-haves.

What to Buy:CTZN Cosmetics Nudiversal Lipstick ($29)