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Stock Your Shelves With These Asian-Owned Beauty Brands
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Kulfi

The Brand: Newly launched Kulfi Beauty was created by Priyanka Ganjoo, who previously worked at beauty heavyweights like Estée Lauder and Ipsy. Ganjoo launched the brand after recognizing that South Asian individuals are often underrepresented in beauty.

What to Buy: Kulfi Main Match Crease-Proof Long-Wear Hydrating Concealer ($26)

Kulfi
Kulfi Main Match Crease-Proof Long-Wear Hydrating Concealer
$26
from sephora.com
Buy Now
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