"The core team at Covey is myself and Emily, and launching without a full-time team supporting us, especially during a pandemic, was a true feat. Emily and I were separated for most of the pandemic and at the most pivotal point prelaunch. This was our first time launching a business, and we had to learn how to stay as connected as possible without physically being together while making sure nothing fell through the cracks. But one of the benefits of this is that it allowed us to truly divide and conquer and clearly define our roles behind the scenes at Covey." — CU
"At the beginning of the pandemic, we, like so many other brands, faced supply-chain issues that forced us to push our launch out by a few months. Looking back, this ended up being a blessing in disguise: skinimalism was already emerging as 2021's biggest skin-care trend, but the pandemic put it into hyperdrive.
The pandemic was overwhelming on its own, but when you add in the pressure of sticking to a 12-step skin-care routine alongside the barrage of information on skin care that so many of us were absorbing as we spent more time on social, skin-care fatigue set in. The Covey Routine is meant to be an uncomplicated, universal routine that puts the 'care' back into skin care, and because of the pandemic, that's what the consumer is looking for now more than ever." — ED
