"Back in April 2019, I quit my job to begin working on launching Kulfi Beauty as my full-time job. My plan was to do market research and brand strategy in 2019, then fundraise by early 2020, and launch by fall 2020. The pandemic threw this plan out of the window. What I have learned throughout this past year is that, as a founder, I have to be open to constantly pivoting my strategy, timeline, and goals to adapt to whatever change is thrown my way.
The silver lining of the pandemic has been the people I have met along the way. Before launch, I remember joking that even if Kulfi didn't take off, at least I'll have a group of friends that are equally as talented as they are brilliant. From the Kulfi team to the community we've created through Kulfi Bites, I have been able to bring everyone with me throughout this journey, and that's been the most rewarding part of this process."
