"In March 2020, I was forced to completely shut down my business, Maggie Rose Salon. This was tough because 2020 was slated to be a major year for our salon. I lost income, and I even lost some of my team. My biggest pivot was starting my hair-care brand, Naturally Drenched. While I was no longer able to rely on the salon as a source of income, I knew that I could rely on an ecommerce product to support me, my business, and my family.
The launch of Naturally Drenched has been a lot of work, and I have learned a lot of lessons along the way. I used my business experience from running the salon to make smarter decisions for this new business venture. I've managed to succeed by not giving up and realizing that I can figure out anything as long as I'm patient. I've learned to stay true to my original vision and to not take things personally. Entrepreneurship has so many highs and lows, so you have to remember to protect your mental health and stay steady. Taking your time and finding the right team of people to work with makes all the difference in the world.
I've also learned that you always have to be one step ahead. It is really crucial to be able to identify trends early, or even create your own. Having a strong brand mission and voice is key to successfully grow and set yourself apart from the competition."
