"Over the past few decades, and even prior to the pandemic, consumer shopping behaviors have shifted. We're not physically going into stores as much. We're engaging with businesses more online through social media and ecommerce sites, which is why I made sure BeautyBeez had both a physical and digital presence. When the lockdown occurred, we didn't have to change our business model, we simply shifted our customers to our online and digital spaces that were already established.
I'm a big believer in everything happening for a reason. The events of the last year have not only sharpened my skills as an entrepreneur but have better equipped me for battling all the obstacles and challenges that come with entrepreneurship. I integrated all of my experience as a Black consumer into every facet of the business. Our customers, who we refer to as The Hive, know that BeautyBeez is a safe space created specifically for their unique needs. Their reactions to entering the store and knowing it's Black owned are priceless. It's a testament to why we exist, and it's what has kept me afloat for the past year."
