36 Beauty Brand Founders on the Lessons They've Learned Since the Start of the Pandemic

"The greatest lesson I learned was how to connect intimately with my consumers. I started offering one-on-one Zoom skin-care consultations, which quickly became the best part of my days. I would connect with women about their skin-care needs and their families and how to avoid going to the refrigerator every five minutes. I now have a monthly 'Good Life Group' where we help one another cope during the pandemic."