PS: What does Beia introduce to the beauty and bridal space?
BL: The concept for Beia was inspired by my Beautini brides. My clients have been instrumental in developing the concept and have been inspiration every step of the way. I had many focus groups and conversations with our Beautini clients to understand what was still missing in this very saturated beauty market. However, as I started developing Beia, I realized it's for beyond the bride — this brand and product is for every day, and not just a wedding day.
"There are a lot of taboo topics for women, including sex, so I wanted to create a brand that empowers women to feel comfortable."
Through my conversations, I learned that there is so much confusion surrounding how to apply beauty products. Many women don't even understand what they do and they're ashamed to admit it. Additionally, there are a lot of taboo topics for women, including sex, so I wanted to create a brand that empowers women to feel comfortable exploring new products and indulging in self-care, sans taboo.
PS: How have you woven your heritage into the Beia brand?
BL: Beia's name originates from the Chinese word "bao bei," which means means precious treasure. One of the ingredients in our very product, the Daily Hydrating & Setting Mist, has green tea extract, which was inspired by me drinking green tea and learning about all the benefits of it during a trip to China. Green tea has antimicrobial properties to help fight against maskne or active acne breakouts, calm irritation and puffiness, and even out discoloration.
