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"You're basically lifting all the natural pigment from your hair," hairstylist Cory Aaron Scott told POPSUGAR. He added if you want to bleach your brows, he doesn't recommend doing it at home, as "there are so many dangerous things that can happen if not done by a licensed professional." (More on that in a moment.)
Much like there are a handful of reasons why someone would bleach or color their hair, there are also a handful of reasons why a person would bleach their brows. Usually, this happens when a person wants to lighten their brow color to match an equally lighter hair color.
"Some people who wear a hair color that is significantly lighter than their natural color like to lighten their brows slightly to help make the lighter hair color match their brows better, which creates a more natural appearance," hairstylist Jeremy Tardo said. "Others who bleach their eyebrows fully lighten them all the way to a super-light or white color, which creates a more intense look that is typically created for fashion purposes."
Scott agreed, adding that he's also worked on fashion and movie sets to bleach and color eyebrows for shoots and films.
This, of course, is dependent on how naturally dark your brows already are. "The darker your natural brows are, the more pigment you will need to remove from them in order to achieve a very light color," Tardo said. "Thus, the darker your natural brow color is, the longer your processing time is when bleaching your eyebrows."
Generally, though, it should take between 10-15 minutes.