Becky G Wants to Show "Young Latinas That They Can Be Businesswomen Too"

The Treslúce I Am Palette ($30) is what Becky G calls her "pride and joy." The rest of the makeup collection was based on this palette. It features 18 matte and shimmer shades, with a portrait of Becky G by artist Monica Loya on the front. The shades are named after affirmations in English and Spanish, like Poderosa, Divina, Diosa, Hustle, Vibrant, and Grateful.