Meet the 7 Inspiring Winners From the #elfGameUp TikTok Challenge
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Calling all gamers: did you know that e.l.f. Cosmetics is on Twitch? The cosmetics brand recently launched its own channel, e.l.f. You.
To celebrate its place on the platform, the cosmetics brand hosted a TikTok challenge where TikTok users were asked to share their gaming beauty looks for a chance to win a slew of prizes, including a next-level streaming setup, e.l.f. Cosmetics products, and even a chance to host the new e.l.f. You Twitch channel.
All of the submissions were nothing short of amazing (you can check out all of the glowy-skin and graphic-eye-makeup goodness here!), but only seven were declared winners.
Keep reading to meet the gamers who took home that #elfgameup W.
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Wren
Wren got into gaming as a kid and hopes to bring more gender-nonconforming representation into the streaming space. While new to Twitch, they plan on playing multiplayer games like Among Us, Sea of Thieves, Phasmophobia, and Fall Guys on stream. Wren believes a great makeup routine starts with skin care and owns almost every single e.l.f. Cosmetics Srsly Satin Lipstick ($3) shade.
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Nadia
Nadia's plans for Twitch include playing several different types of games and chatting about makeup, hot topics, pop culture, and sports. While Nadia originally learned about makeup on YouTube, the winner believes that live-streaming is the future of beauty content. Overall, Nadia hopes to create an online community of loving, inclusive, and progressive people who hope to positively impact the world.
Curious about some of Nadia's favorite e.l.f. Cosmetics products? Two of note: the
Jelly Pop Dew Primer ($10) and the Putty Blush ($6).
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Diana
Diana, a full-time student majoring in electrical engineering, has been streaming for about a year and hopes to inspire others to follow their dreams. Diana plays a variety of games on stream and also considers makeup a passion. One of Diana's favorite e.l.f. Cosmetics products is the Hydrating Camo Concealer ($6).
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Maia
Maia, a college student studying communications and biology, wants to bring change to the gaming community's lack of representation of people of color and female creators and would like to produce documentary-style videos one day. Makeup and games will both be hot topics on Maia's streams. As for the winner's favorite e.l.f. Cosmetics products? There are a few, but the Shape & Stay Brow Pencil ($3) makes the cut.
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Chantzilla
Chantzilla is a part-time streamer who mainly streams League of Legends on Twitch. Fun fact: Chantzilla has been a League of Legends player for about 10 years! Chantzilla's typical makeup routine consists of foundation, concealer, neutral eyeshadow, winged eyeliner, bright blush, and highlighter — and it's done for every stream! The winner uses a variety of e.l.f. Cosmetics products but considers the Precision Liquid Eyeliner ($4) a staple.
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Yoya Fabulosa
Yoya Fabulosa, a drag queen and gender-queer content creator, can be found creating content across YouTube, Twitch, TikTok, and Instagram! Yoya hopes to create a safe community for gender-nonconforming people on their channels and help e.l.f. Cosmetics further merge makeup and gaming on Twitch. Yoya is a fan of e.l.f. Cosmetics Liquid Eyeliner ($3), setting spray, and brushes.
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Alyssa
Alyssa, an Arizona-based creative, started gaming at the age of 6 with a Game Boy Advance SP. That passion for gaming was rediscovered during the pandemic's stay-at-home orders, and now Alyssa hopes to create a gaming community of positive and empowering women.
The winner's makeup journey began at the age of 13 with an eyeliner pencil and mascara. Now, Alyssa loves a dewy, luminous makeup look — and the e.l.f. Cosmetics Camo CC Cream ($14).
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