"While buying Black became a short-lived fad in 2020, I've made sure to stay committed to supporting these businesses in the long run and Ami Colé was one brand I always admired, not only because of its masterful inclusivity in products but because of its purpose. Seeing how Diarrha birthed something that impacted the world globally inspired by her parents' hair salon was nothing short of beautiful to see. Like a hair salon, Ami Colé is a safe space for us — Black women — to be seen and heard, a place where our beauty is prioritized and further cultivated. The brand's place in the industry extends far beyond loving the shine of my lips when I apply its lip oil. It's a space where we come first, regardless of the society that constantly places us at second and there will never be another like it." — Naomi Parris, assistant shopping editor
