In the celebrity beauty collaboration that no one saw coming in 2021, Madison Beer and Vanessa Hudgens joined forces with dermatologist Karen Kagha, MD, to launch Know Beauty, a skin-care range built around genetics and lifestyle factors. The idea behind this is that our genetics indicate how our skin is predisposed to common skin problems, so carrying out a science-based skin DNA test takes some of the guesswork out of building a routine.
Here's how it works: you take a one-minute skin diagnostic test with a Skin DNA Kit that you send off for testing to be matched with a future-proof skin-care routine based on seven categories. From there, Know Beauty then develops a personalized skin analysis profile and recommends a curated regimen just for you.
