Rita Moreno Was a Huge Inspiration For West Side Story's Beauty Looks

On the Sharks and the Jets, you primarily see their own hair in the film, and Georgiou used a combination of the American Crew Grooming Cream ($19) and Bumble and Bumble Grooming Cream ($31) to style them. But those products were just for the shape of the hair — she also used Brylcreem 3 in 1 Shining, Styling, and Conditioning Hair Cream ($6) because it "gives hair a high shine, which was very popular in the '50s."