Pley Beauty, which officially launches in January, has been in the works for two years. "It was crazy because, even when the whole world was shut down and it felt like I had no idea what would happen with filming and everything else, I was still meeting and developing this beauty brand," List said.
While launching a beauty brand amid a pandemic would make most people question what they were doing, List felt they were right on track from the start. As the trend began to shift away from doing makeup out of obligation or as a way to impress others and instead, doing it more for yourself, Pley's mission echoed that. List said her brand is for "people that love beauty and love expressing themselves, but also care about their impact [on the world] and the environment." Staying true to the name, Pley is all about finding joy in beauty and playing. "It was really fun to just be able to have absolutely no rules."
But she's not doing it alone — she formed an all-women team to help make her dream a reality. "They all left huge beauty brands to come work for me, and it was just a huge win for me," she said. "I just feel so grateful to have this team around who's been able to take my vision and run with it." This project is the first time List has had "complete control" over what she's working on, and she loves it.
