2025 Popsugar Beauty Awards: 61 Winners, Handpicked by Our Editors

Tatcha The Brightening Serum ($89)

Tatcha The Brightening Serum is giving "C the light," and we are absolutely living for it. Packed with brightening vitamin C, firming ferulic acid, and an antioxidant booster that targets post-acne dark marks, this serum works hard. Thanks to its time-release vitamin C, you get all the benefits with none of the sensitivity, and the lightweight formula absorbs in seconds, leaving behind zero stickiness so that you can get on with the rest of your routine without any holdups. TL;DR: It's the overachiever your skin deserves — multitasking without breaking a sweat, so you're left with smooth, glowing skin that steals the show.