2025 Popsugar Beauty Awards: 61 Winners, Handpicked by Our Editors

Jo Malone Hinoki & Cedarwood ($160)

Jo Malone Hinoki & Cedarwood isn't just a perfume; it's a breath of fresh air straight from a whimsical forest in Japan. Inspired by forest bathing (the practice of immersing yourself in nature to relax and recharge), this fragrance is clean, earthy, and deeply grounding. With the perfect mix of hinoki wood and cedarwood, it's both calming and energizing — a cozy vibe that you'll want to carry with you year-round. Bonus points for sustainability: local artisans in Japan harvest the hinoki wood from fallen branches.