2025 Popsugar Beauty Awards: 61 Winners, Handpicked by Our Editors

Prada Paradoxe Virtual Flower Eau de Parfum ($165)

This is the scent of a secret garden tucked away in the heart of a bustling city — think a hidden flower shop in a quiet Parisian corner, where the bundles of vibrant blooms never go out of season. The fragrance isn't just floral; it's an entire garden in full bloom, captured in a bottle. It's a modern, airy floral with layers of sophistication the kind of fragrance that feels like a personal invitation to a never-ending spring day.